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How to use metrics to understand your audience and sell subscriptions

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In this podcast we look at how one of the world's leading newsrooms uses data to inform various steps of the newsmaking process in order to engage with audiences and drive subscriptions.
In this podcast we look at how one of the world's leading newsrooms uses data to inform various steps of the newsmaking process in order to engage with audiences and drive subscriptions.
Guest: Sophie Ho is the News Analytics Assignment Editor at the Washington Post
Host: Federica Cherubini is the Head of Leadership Development at the Reuters Institute
For more information see the podcast webpage: https://reutersinstitute.politics.ox.ac.uk/risj-review/our-podcast-how-use-metrics-understand-your-audience-and-sell-subscriptions

Episode Information

People
Sophie Ho
Federica Cherubini
Keywords
journalism
news
media
data
subscriptions
reuters institute
Department: 
Date Added: 03/06/2021
Duration: 00:23:05

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