Skip to main content
Home

Main navigation

  • Home
  • Series
  • People
  • Depts & Colleges

Main navigation

  • Home
  • Series
  • People
  • Depts & Colleges
The media files for this episode are hosted on another site. Download the video here. Download the audio here.

The Growth of the Corporate Blog: 'Letting go' of Information Control or Maintaining the Official Line?

What do companies expect to gain from maintaining an online 'social media' presence? What are the implications of these trends for the development of traditional public relations strategies and business journalism?
Blogs, Twitter feeds and even Facebook pages are increasingly featuring in the arsenal of public relations strategies employed by large corporations and public institutions. This is not an idle choice: corporate blogs at both Google and Apple have at times been the locus of intense media attention at times when new products have been announced or controversial decisions defended. Yet the use of such modes of communication raise peculiar challenges for companies willing to embrace new media, relating to the tensions between maintaining central control of information flows and the desire to react quickly when criticism arises in online networks or discussion groups. What do companies expect to gain from maintaining this sort of online presence and what are the implications of these trends for both the development of traditional PR strategy and business journalism?

Episode Information

People
Jonathan Silberstein-Loeb
Kara Swisher
Simon Hampton
Mark Rogers
Keywords
impact
social media
social networking
business
public relations
communication
collaboration
engagement
journalism
society
internet
technology
blogging
web20
Department: 
Date Added: 09/11/2009
Duration: 00:28:13

Subscribe

Download

Download Video Download Audio

Footer

  • About
  • Accessibility
  • Contribute
  • Copyright
  • Contact
  • Privacy
'Oxford Podcasts' Twitter Account @oxfordpodcasts | MediaPub Publishing Portal for Oxford Podcast Contributors | Upcoming Talks in Oxford | © 2011-2022 The University of Oxford